Your posts on Facebook use to be syndicated and shown throughout many newsfeeds within your personal or fanpage networks and for FREE.
But Facebook recently announced that they are killing this organic reach for business fanpages (even if you have millions of followers).
They are no longer a social network; it’s an advertising platform, which means that Facebook wants to make money so their new algorithms now are giving sponsored ads the priority to be seen rather than our ‘Friends’ personal posts because they are now all considered potential ‘customers’.
Put it this way, malls get a lot of traffic on the daily. People walking by will see your signage on a regular basis. They sometimes walk by and other times come in to browse or buy. The sales people get the opportunity to give them offers, or help them through the buying process.
Point is, customers know you’re there because they see your signage every time they are in the mall. However not every business or service has the luxury of location.
Your signage and offers need to be in the customers’s face and on a regular basis.